How It Works
We start with a diagnostic — not a pitch. Here's exactly what happens when you work with us.
Diagnose
We audit your current Google Ads account, your conversion tracking, your landing pages, and your competitive landscape. This isn't a surface-level check — we look at everything.
If the problem isn't Google Ads, we tell you before you spend a penny with us. If your tracking is broken, your landing pages are losing leads, or your budget is in the wrong place, we'll tell you that too.
This is the step most agencies skip. They take your money and start "optimising" without understanding what's actually going on. We don't do that.
Build
We rebuild your campaigns from scratch — keywords, ad copy, landing page recommendations, conversion tracking — based on what actually works for your market.
Every campaign is structured around search intent. We target the searches that are most likely to generate qualified enquiries for your specific practice area, and we set up proper conversion tracking so you can see exactly which leads come from your ads.
If you're a law firm, we build campaigns differently to a dental practice. If you're targeting emergency patients, we structure that differently to elective procedures. One-size-fits-all campaign structures don't work for professional services.
Manage and Report
Our expert team manages your account daily. Not weekly. Not monthly. Daily.
You get clear reporting that shows what's working, what's not, and what we're doing about it. No jargon, no vanity metrics, no 40-page reports that tell you nothing useful. You'll know exactly what your ad spend is doing.
If something isn't working, we tell you and we fix it. If something is working, we tell you and we scale it. That's it.
What We Need From You
Minimum ad spend: $2,000/month
Below this, Google Ads usually isn't the right channel for your practice. We'll tell you if that's the case.
Ongoing management
Google Ads takes time to optimise properly. We manage campaigns on an ongoing basis — this isn't a one-off setup.
Professional services only
Lawyers, dentists, doctors, healthcare, HVAC, and other professional services. We don't do e-commerce.
Access to your accounts
We need access to your Google Ads account, analytics, and ideally your CRM so we can track lead quality properly.